Solutions

Business Networking and Intelligence on the Most Influential Business People

Our Client

Our client is an expansion stage, web-based professional networking and verified biographical data system used for business development, sales and the facilitation of business interactions by the leading global investment banks, wealth managers, executive search firms, consulting firms and other professional services firms and corporations. The company helps its clients secure new relationships and supports a variety of business interactions by connecting their existing internal network of contacts and associations with a database of networks which include the most influential business people in the world.

Our client analyses the top corporate decision-makers in its applications. These people represent the boards and senior management of thousands of U.S. and European public and private companies. The information on these individuals and companies is highly accurate and is updated daily.

Unlike databases that gives users a directory of names and titles, our client’s applications give users the capability to analyze current and historical linkages between companies, individuals, not-for-profits organizations and other private associations.

Engagement

Brock Capital Group was engaged to assist with the development of a business strategy to expand the market served by the company's products. The strategy which was developed substantially expanded the existing scope to include the facilitation of business interactions, the enhancement of viral growth, the development of an online community, and the broadening of the client base. We reviewed, analyzed and made recommendations to revise the company's branding, marketing, sales, pricing and technology strategies, and we developed related detailed tactical plans.